×

What are you looking for?

Marketing Officer @ Football Association


 

Deadline: 26th February 2018

Salary: Competitive

Based: Wembley, London

Contract Type: Full-Time

 

The Football Association (The FA) is the governing body of football in England. We are responsible for promoting and developing the game at all levels; from grass roots through to the professional game, The FA Cup and the England International teams, and has two core assets: Wembley Stadium and St George’s Park.

 

Overview of the role:

To lead the delivery of key Wembley Stadium marketing initiatives for the FA Group, including:

  • Delivering digital marketing campaigns for our online retail proposition and Wembley Tours
  • Working with the Wembley Senior Marketing Manager to support overall Wembley marketing plans
  • Build and own our affiliate marketing plan across paid, earned and owned

Key responsibilities include:

  • Develop and successfully execute digital marketing campaigns to deliver business goals of retail revenue and Wembley Tour visits & revenue
  • Work with the FA media agency to deliver an integrated, high-performance media plan, ensuring ongoing optimisation and test/learn (i.e. AB testing content)
  • Work with the retail team to understand and support the product roadmap to develop campaigns & offers
  • Build and own our affiliate marketing plan across paid, earned and owned
  • Ensure excellent coverage across the FA owned and earned channels, including web, CRM, social and in-stadium
  • Work with the in-house design team to create and optimise brand assets
  • Executes additional tasks as required in order to meet FA Group changing priorities

 

For more details and to apply click here:

TAGS:
RELATED
Manchester City’s Youthful Brilliance Shines Bright in FA Youth Cup Triumph Over Leeds United
Manchester City’s Youthful Brilliance Shines Bright in FA Youth Cup Triumph Over Leeds United
Gareth Southgate Announces Squad for Final Euro 2024 Preparatory Friendlies
Gareth Southgate Announces Squad for Final Euro 2024 Preparatory Friendlies
Nico O’Reilly’s emphatic comeback from injury is a testament to the quality those within City know he possesses
Nico O’Reilly’s emphatic comeback from injury is a testament to the quality those within City know he possesses
Ireland’s Rugby Renaissance: A Blueprint for Success from Grassroots to Glory
Ireland’s Rugby Renaissance: A Blueprint for Success from Grassroots to Glory
Keep in touch
Sign up to our newsletter to keep up-to-date with our latest campaigns, events, and news.
Sign up