Marketing Officer @ Football Association
February 13, 2018
Deadline: 26th February 2018
Salary: Competitive
Based: Wembley, London
Contract Type: Full-Time
The Football Association (The FA) is the governing body of football in England. We are responsible for promoting and developing the game at all levels; from grass roots through to the professional game, The FA Cup and the England International teams, and has two core assets: Wembley Stadium and St George’s Park.
Overview of the role:
To lead the delivery of key Wembley Stadium marketing initiatives for the FA Group, including:
- Delivering digital marketing campaigns for our online retail proposition and Wembley Tours
- Working with the Wembley Senior Marketing Manager to support overall Wembley marketing plans
- Build and own our affiliate marketing plan across paid, earned and owned
Key responsibilities include:
- Develop and successfully execute digital marketing campaigns to deliver business goals of retail revenue and Wembley Tour visits & revenue
- Work with the FA media agency to deliver an integrated, high-performance media plan, ensuring ongoing optimisation and test/learn (i.e. AB testing content)
- Work with the retail team to understand and support the product roadmap to develop campaigns & offers
- Build and own our affiliate marketing plan across paid, earned and owned
- Ensure excellent coverage across the FA owned and earned channels, including web, CRM, social and in-stadium
- Work with the in-house design team to create and optimise brand assets
- Executes additional tasks as required in order to meet FA Group changing priorities
For more details and to apply click here: