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Social Media Lead Vacancy @ BBC Sport (Salford)


Deadline: 3 March 2017

Salary: Competitive

From the World Cup to the Olympics, whether its Premier League football, World Championship, 6 Nations Rugby, International Cricket and Golf or the top Tennis tournaments BBC Sport is at the heart of the worlds major sporting events. Our Sports News, Radio Sport and Interactive teams help make sure that every day, throughout the year our audiences are served with all the stories surrounding every sport as well as providing world class coverage of the events themselves.

BBC Sport Interactive is set up to provide the best possible content of sports news and of live sport across multiple platforms. BBC Sports strategy is to grow its digital services and provide more audience engagement via its Social Media Platforms.

Role Responsibility

Our Social Media Lead will work closely with the Younger Audiences Editor to help develop and deliver an industry-leading social media strategy, aimed at maximising audience reach, referrals back to the BBC Sport platforms and increasing engagement with a young, hard-to-reach and diverse audiences; primarily 16-34s.

Our Social Media Lead is a key senior role with BBC Sport Interactive, working as part of the management team and responsible for the development and implementation of the social media strategy as agreed by the Younger Audiences Editor and the Head of Sport Digital.

The Ideal Candidate

The successful candidate will have substantial experience of working in a senior role in a social media environment with in-depth professional knowledge of different social media platforms and how they can be utilised to benefit BBC Sport.

Our candidate will have experience in a management role with strong leadership skills and valid experience in working with internal/external partners and talent to develop social media accounts and communities. Experience in maintaining relationships with external stakeholders, contacts and governing bodies is key to this role.

You will have a comprehensive understanding of how social media can be used to support, enhance and engage audiences around our major events and content output.

A proven track record of delivering social media innovation through storytelling, audience engagement and account growth, as well as an understanding of the UK Sport scene is essential to be successful in this unique role.

Please click here to apply via the BBC careers website.

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