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BCOMS Masterclass Impact Report – New Research Into Diversity In Sports Media


The Black Collective of Media in Sport (BCOMS) has launched a new report on the BCOMS Masterclass Programme.

BCOMS works for greater equity, diversity and inclusion in the sports media industry. Their flagship initiative, the Masterclass Programme, provides a platform for young, diverse individuals to participate in development sessions.

These sessions offer insights into various pathways within the industry, facilitate hands-on experience, and help participants expand their professional networks. Initially focused in London, the programme has expanded its reach in recent years, establishing additional sessions in the North and Midlands regions of England.

The London sessions are conducted in collaboration with industry leader Nike, while the Northern sessions receive support from BBC Sport. BCOMS effectively empowers aspiring individuals from underrepresented backgrounds through these strategic partnerships, paving the way for a more inclusive future in sports media.

The key facts of the report include:

  • 62% of BCOMS Masterclass Members in the 2022/23 South Masterclass gained employment in relevant sports media roles.
  • 44% of BCOMS Masterclass Members in the 2022/23 North Masterclass gained employment in relevant sports media roles.
  • 100% of both Masterclass groups would recommend the BCOMS Masterclass programme to others.

The report also contains case studies from BCOMS Alumni members who have been a part of those respective Masterclasses.

Leon Mann MBE, BCOMS Founder, said:

“We delivered against all of the above pretty swiftly and went on to provide the industry with research on diversity in the sports media.

“We also organised biennial D World conferences bringing stakeholders together to share good practice, explore solutions and create guides to assist the sports media bosses.

The report is now available to view here, please share it amongst your peers to improve the sports media industry.

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