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D Word2 Guide launch today


The D Word 2 Guide is based on contributions from BCOMS’ successful conference held last year at BT Sport

A guide designed to help the sports media become more diverse will be launched today, by the Black Collective of Media in Sport (BCOMS).

The D Word2 Guide offers expert guidance on how to address under-representation across broadcast, written and online media in sport.

Research conducted by BCOMS last year found just one woman was sent to the Euros across 51 roles by British newspapers. Across 456 roles, just eight went to black journalists who had not previously played professional sport. Only six of the 456 roles went to BAME women.

The content of the guide is based on contributions from the highly successful D Word2 Conference, hosted by BT Sport last October.

Download the D Word2 Guide now.

To launch the guide, top influencers from the sports media will form a panel to discuss diversity in the industry, reflect on the positive achievements of diverse sports journalists and explore the opportunities that outlets such as YouTube offer the next generation.

The panel consists of: and Guardian head of sport Owen Gibson, sports journalist and recent host of 2016 GLO CAF awards Mimi Fawaz UK Sports Partners Manager at YouTube Dan Pheysey, the UK’s first black sports editor of a national daily newspaper Kadeem Simmonds from the Morning Star. Channel 4 News sports reporter Jordan Jarrett-Bryan will host the launch.

BCOMS founder Leon Mann, who will present the guide at the launch, said:

“The lack of diversity in the sports media right now is unacceptable, and we need greater commitment and conviction from decision makers to change this.

“This guide brings together the ideas discussed and debated at the conference, and serves as a list of action points for the industry. What we need now is to turn words into action and positive outcomes.”

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